Press Kit & Media Resources
Official brand assets, company information, and media resources for Mind & Muscle — the AI-powered baseball and softball training platform.
For media inquiries, contact [email protected]
Company Descriptions
Short Description (50 words)
Mind & Muscle is an AI-powered baseball and softball training platform that develops the complete athlete through mental training, video analysis, and game IQ development.
Medium Description (100 words)
Mind & Muscle is an AI-powered training platform built exclusively for baseball and softball athletes. The app combines mental skills training with AI swing and pitching analysis, game IQ scenarios, arm care programs, and team communication tools. Used by travel ball teams, high school programs, and independent instructors, Mind & Muscle delivers daily mental reps, personalized AI coaching, and measurable performance development for players ages 8 and up.
Long Description (250 words)
Mind & Muscle is the first AI-powered training platform built exclusively for baseball and softball athlete development. Founded in 2025 by a Little League coach who couldn't find mental training resources for his own son, the platform addresses a critical gap in youth sports: while millions of apps exist for physical training, nothing existed to help young athletes develop mental resilience.
The platform was born from necessity—when founder Jeff's son struggled not with effort but with confidence, he searched everywhere for tools to help. Finding none, he built a crude version for his own kids. Two years later, Mind & Muscle works with teams across the country, delivering what coaches and parents have been searching for: sport-specific mental performance training designed for youth athletes.
Mind & Muscle delivers a comprehensive development system including AI-powered swing and pitching analysis using phone cameras, 186+ game situation scenarios for baseball IQ training, daily mental training sessions (The Daily Hit), personalized AI coaching for both mental and physical skills, arm care and speed training programs, and team communication via Chatter.
The platform serves travel ball teams, high school programs, facility owners, and independent instructors across the United States, primarily athletes ages 12-20. Individual subscriptions are $9.99/month or $99.99/year (save 17%).
All content is sport-specific—zero generic meditation or borrowed corporate psychology. The company is backed by proprietary AI models trained specifically on baseball and softball mechanics. Mind & Muscle is available on iOS and Android.
Key Facts
Platform Features
Logo & Brand Assets
Download official Mind & Muscle logos and brand marks. Please do not modify, distort, or recolor the logo.
Discipline the Mind Dominate the Game.
Brand Colors
App Screenshots
Official app screenshots for press and media use. Click to view full size.
Website
For Editorial Teams
The Story Behind Mind & Muscle
Mind & Muscle wasn't built by investors—it was built by a parent at his son's Little League games. Founder Jeff watched his son work harder than anyone, but when the athleticism wasn't there yet, kids treated him differently. The sport was already hard. Now it felt crushing.
Jeff searched everywhere for mental training resources for young athletes. He found millions of apps for physical training. Zero for mental training.
So he built something crude for his own kids. Just the key mental training concepts to help them handle adversity. Two years later, Mind & Muscle is working with teams across the country (ages 12-20), filling a gap that's always existed: mental performance training designed specifically for youth athletes.
This isn't a tech company that discovered baseball. It's a parent who discovered the tool the sport was missing—and built it because his son needed it.
Why This Matters Now
- Youth sports mental health is in crisis (burnout, anxiety at all-time highs)
- Spring training season starting (millions of kids facing performance pressure)
- No other app addresses mental training for this age group
- First platform to combine mental + physical development with AI
The Transformation
- 14-year-old gets benched → uses pre-game mental routine instead of spiraling
- 16-year-old strikes out with bases loaded → recovers using resilience training
- Athletes don't just perform better—they handle life better
- Mental training for sports = mental training for life
The Founder's Story
Built by a Parent Who Couldn't Find What His Son Needed
Mind & Muscle wasn't born in a boardroom—it was built at Little League fields across America. Founder Jeff watched his son work harder than anyone on the team, but when the athleticism wasn't there yet, other kids noticed. They treated him differently. And the sport that was already hard became crushing.
As a coach and parent, Jeff wanted to help. He read every book on mental toughness he could find, searched for apps, YouTube channels, training programs. He found millions of resources for getting physically stronger—but nothing for getting mentally stronger.
So he built something crude for his own kids. Just the key mental training concepts that could help them handle adversity. As he kept iterating, he realized he was pulling from techniques he'd used his entire life—health and wellness practices that had helped him through challenges. The app evolved. His kids started using it daily. Then their teammates asked about it. Then high schoolers started messaging: "We know mental training is important, but nobody talks about it."
Two years later, Mind & Muscle is working with teams of all sizes and ages across the country, helping young athletes (ages 12-20) build mental resilience during the years that matter most. Because adversity in sports is just practice for adversity in life.
Jeff didn't build this to scale a startup. He built it because his son needed it—and so do millions of other kids.
Contact & Links
Contact
Social Media
App Downloads
Boilerplate Copy
One-Liner
Mind & Muscle: AI-powered mental training and swing analysis built for baseball and softball athletes.
Elevator Pitch (2 sentences)
Mind & Muscle is the first training app that develops the complete baseball and softball athlete — mental game, mechanics, and game IQ — all powered by AI. Daily mental reps, instant swing analysis from your phone camera, and 186+ game scenarios help players ages 8-22 compete at a higher level.
Value Proposition
The mental game is 90% of baseball — but gets 0% of training time. Mind & Muscle fixes that with AI-powered daily mental reps, instant video analysis, and game IQ training. No hardware required. No generic content. 100% built for the diamond.
Category Tags
Usage Guidelines
- Use "Mind & Muscle" (with ampersand, both words capitalized) in all references.
- Do not alter, distort, or recolor logo assets.
- Maintain clear space around the logo equal to the height of the "&" symbol.
- When referencing the app, use "Mind & Muscle app" or "Mind & Muscle platform."
- Screenshots may be cropped but not altered or overlaid with text.
- For questions about brand usage, contact [email protected].